How to Build an Online Store & Sell Products Online : Shopify & Wix Ecommerce

This 8-week masterclass is designed to teach participants how to build and manage an online store using Shopify and Wix, two popular ecommerce platforms. The course covers everything from setting up an online store to optimizing it for sales and marketing. By the end of the course, participants will be equipped with the skills to create and run successful ecommerce businesses.

Week 1: Introduction to Ecommerce and Choosing the Right Platform Understand the fundamentals of ecommerce and choose between Shopify and Wix for your online store.

Hands-on Lab Sessions & Key Activities:

• Introduction to ecommerce business models and trends.
• Compare Shopify and Wix ecommerce platforms.
• Set up accounts on Shopify and Wix.
• Explore basic features and templates.

Concepts Learned:

• Ecommerce basics and market trends.
• Choosing the right ecommerce platform.
• Account setup and platform navigation.

Week 2: Setting Up Your Online Store on Shopify Learn to set up and configure your online store using Shopify.

Hands-on Lab Sessions & Key Activities:

• Customize store settings, themes, and layouts on Shopify.
• Add products, categories, and collections.
• Set up payment gateways and shipping options.
• Configure taxes and legal settings.

Concepts Learned:

• Shopify store setup and customization.
• Product management and catalog organization.
• Payment processing and shipping setup.

Week 3: Setting Up Your Online Store on Wix Explore setting up and configuring your online store using Wix.

Hands-on Lab Sessions & Key Activities:

• Customize store design and layout using Wix Editor.
• Add products and create product pages.
• Set up payment methods and shipping options.
• Configure SEO settings for better visibility.

Concepts Learned:

• Wix store setup and customization.
• Product management and SEO optimization.
• Payment integration and shipping setup.

Week 4: Design and User Experience (UX) Optimization Focus on designing a user-friendly and visually appealing ecommerce website.

Hands-on Lab Sessions & Key Activities:

• Design product pages and optimize product images.
• Improve site navigation and user interface (UI).
• Implement responsive design for mobile and desktop.
• Conduct usability testing and gather feedback.

Concepts Learned:

• UX/UI design principles for ecommerce.
• Visual design and branding considerations.
• Responsive design techniques.

Week 5: Marketing Strategies for Online Stores Learn effective marketing strategies to attract and convert customers.

Hands-on Lab Sessions & Key Activities:

• Create and manage marketing campaigns (e.g., Google Ads, Facebook Ads).
• Implement email marketing campaigns using Mailchimp or similar tools.
• Optimize product listings for SEO and search engine visibility.
• Use analytics tools to track and measure marketing performance.

Concepts Learned:

• Digital marketing fundamentals for ecommerce.
• PPC advertising and social media marketing.
• SEO best practices for ecommerce.

Week 6: Customer Engagement and Retention Focus on strategies to engage customers and increase retention rates.

Hands-on Lab Sessions & Key Activities:

• Implement customer support tools (e.g., live chat, FAQs).
• Set up loyalty programs and discounts.
• Use CRM systems to manage customer relationships.
• Analyze customer behavior and optimize user experience.

Concepts Learned:

• Customer engagement strategies.
• Building customer loyalty and retention.
• CRM tools and customer analytics.

Week 7: Advanced Ecommerce Features and Integrations Explore advanced features and integrations to enhance your online store.

Hands-on Lab Sessions & Key Activities:

• Integrate third-party apps and plugins (e.g., inventory management, analytics).
• Implement advanced ecommerce functionalities (e.g., subscriptions, upsells).
• Set up abandoned cart recovery and remarketing campaigns.
• Configure advanced SEO settings and performance optimization.

Concepts Learned:

• Integrating third-party tools and plugins.
• Advanced ecommerce functionalities.
• Conversion rate optimization (CRO) techniques.

Week 8: Scaling Your Ecommerce Business Focus on scaling and growing your ecommerce business for long-term success.

Hands-on Lab Sessions & Key Activities:

• Develop a growth strategy and business expansion plan.
• Optimize operations and streamline processes.
• Monitor key metrics and KPIs for business growth.
• Prepare for future trends and innovations in ecommerce.

Concepts Learned:

• Business scaling strategies.
• Operational efficiency and automation.
• Future trends in ecommerce.

Final Project: Ecommerce Store Launch and Presentation Launch your ecommerce store on Shopify or Wix and present your store setup, design, and marketing strategies. Receive feedback and insights for future improvement.

Final Notes: By the end of this masterclass, participants will have the knowledge and practical skills to build, manage, and grow successful online stores using Shopify and Wix. The course emphasizes hands-on learning with practical labs, project work, and real-world applications, ensuring participants are well-prepared to succeed in the competitive ecommerce landscape.

1. 30 Hours of Mentor & AI Assisted Learning
2. 150 Hours of Self-Assisted Hands-on Learning
3. 5 Real-World Projects: Engage in projects that solve real-world problems, enhancing practical skills and understanding.
4. 50+ downloadable resources and materials with lifetime access.
5. Earn a professional certification that validates your skills and knowledge.

1. Certification: Complete the course and earn a certification to showcase your skills.
2. Join the Renewin Marketplace to get jobs:

   Sign up and apply to join the Renewin Marketplace.

   Upload your resume and get matched with Oghamind customers and clients looking to hire skilled developers.

3. Get Freelance Projects on Renewin Marketplace & Build Your Client Base:

   Once accepted, start growing your client base by getting hired to design and develop projects on the Renewin Marketplace.

1. Self-Assisted Hands-on Learning Sessions: Engage in personalized practice sessions tailored to your learning pace and style.
2. Quizzes and Assessments: Regular quizzes and assessments to track your progress and ensure comprehension.
3. Job-Readiness Checker: Evaluate your job readiness through practical tests and simulations.
4. Interview Preparation: Prepare for technical interviews with mock interviews and interview simulations.
5. Practice Code Challenges and Technical Problem-Solving.
6. AI Learning Assistance: Receive guidance and support from AI tools to enhance your learning experience.
7. Professional Certifications and Career Paths: Obtain certifications that are recognized by the industry. Explore different career paths and align your learning with your career goals.
8. Daily Learning Status Meetings: Participate in daily meetings to review your progress and plan your learning activities.
9. Timesheets and Reports: Keep track of your learning hours and progress with detailed timesheets and reports.
10. Peer Collaboration: Work with peers on group projects to enhance collaborative and team-working skills.
11. Live Coding Sessions: Participate in live coding sessions to get real-time feedback and learn from instructors.
12. Portfolio Development: Build a professional portfolio showcasing your projects and skills to potential employers.
13. Soft Skills Training: Develop essential soft skills such as communication, teamwork, and problem-solving.
14. Access to Industry Experts: Gain insights and advice from industry experts through webinars and Q&A sessions.
15. Resume and LinkedIn Optimization: Get assistance in optimizing your resume and LinkedIn profile to attract employers and network effectively.

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oghamind partners with more than 55 leading universities and companies to bring flexible, affordable, job-relevant online learning to individuals and organizations worldwide. We offer a range of learning opportunities—from hands-on projects and courses to job-ready certificates and degree programs.